Dolly Parton is the face of “Rewards That Rock,” a campaign that honors Cracker Barrel's recently launched rewards program. To celebrate the partnership, Cracker Barrel and Dolly are giving rewards members the chance to win one of 667 custom-designed Dolly Rockin' chairs.

Colors play an instrumental role in creating emotional connections with customers. Cracker Barrel uses a warm, earthy color palette that enhances its brand identity and complements its rustic, homey aesthetic.

The use of these colors below in the rewards program’s branding helps to create a seamless and consistent experience for customers across all touchpoints—whether in the restaurant, on the app, or through marketing materials.